RelayLeads is booking and operations software for service businesses — built by people who ran the phones, chased the deposits, and lost the Saturdays, not from a SaaS whiteboard.
Most software for the trades is built for the office that trades don't have — a dispatcher to work the console, an admin to chase invoices, someone whose whole job is the software. The people who actually needed help were the ones holding the wrench: quoting jobs at 9pm, losing leads to voicemail, watching Saturdays evaporate to no-shows with nothing collected.
RelayLeads' founder, TyGerr Farmer, lived that from the tools side first — running Farmer Systems & Construction, a security and low-voltage contracting outfit, and N-Home A/V, a smart-home integration and lighting company, pre-wiring for builders and working jobsites side by side with the trades. The missed calls, the unquoted leads, the deposits never collected — those weren't user research. They were his weeks.
TyGerr Farmer · Founder, RelayLeads
So RelayLeads was built the other way around — from inside real service businesses, one trade at a time. The first operators on the platform weren't beta signups; they were the crews he already worked alongside: D&J Electric, Amigos Tires, and Atlanta Movers. Every vertical ships as a playbook — the intake form, pricing model, and booking flow that trade actually needs, refined against their real jobs. We even run RelayLeads on RelayLeads: every signup lands as a lead in our own pipeline, worked through the same next-step queue our operators use.
RelayLeads is a product of Farmer Media, LLC, made in Denver, Colorado.
Payments run on your own Stripe or Square. Your money never routes through us, your prices live in your own catalog, and your customer relationships belong to you. RelayLeads orchestrates the workflow — it doesn't insert itself into it.
Every competitor shows operators everything and makes them decide. RelayLeads decides, and shows one action. The dashboard's job is to tell you the next step on every job, then get out of the way.
The system fails open, on purpose. Out of voice minutes? The call forwards to you, and the lead is still captured. Card on file failed? Leads keep arriving for 30 days. Inbound work is infrastructure — it never gets dropped.
Trust claims render only when a real record backs them — a license badge needs a credential on file, a team photo is never stock. Customer data is encrypted and deletes itself on a timer. Marketing that can't drift from the product.
RelayLeads is booking and operations software for service businesses. It captures incoming leads, qualifies customers, quotes work, accepts deposits, schedules jobs, and automates customer communication — from one branded relay.ly link, on the operator's own Stripe or Square.
Owner-operated service businesses — solo operators, subcontractors, and small crews in trades like moving, cleaning, detailing, electrical, plumbing, hauling, and beauty. If you do the work and also run the office, it was built for you.
RelayLeads was founded by TyGerr Farmer, who ran Farmer Systems & Construction and N-Home A/V before building software for the trades he worked alongside. It's a product of Farmer Media, LLC, based in Denver, Colorado — reach us any time at hello@relayleads.io.
Claim your link. We build the rest.
Free, takes about two minutes, no credit card. Your page, booking flow, and dashboard — generated the moment you claim.